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 Phatcat 5 Media Corp. combines website design, graphic design, traditional and non-traditional advertising, video production, photography, and packaging design to provide the complete advertising solution.
Monica Hoo, Owner/Lead Designer is a highly motivated, action-oriented and results-focused professional offering nearly 15 years of experience in Government, Travel, and Media & Entertainment industries with 6 years focused on project management. Demonstrating outstanding talent in resource loading (recruiting/staffing), resource leveling (sharing resources), team building, team consensus, budget management, developing project scope (budget, timelines and delivery dates), customer relationships, cost avoidance, and continuous design improvements, conducting status meetings, customer reviews, and maintaining customer satisfaction. An individual driven by new challenges and the desire to be successful in all endeavors.
- Pursuing a Masters of Public Administration 2013 (expected) with a concentration in International Business, Public Management, and Homeland Security and Emergency Management
- Able to capitalize on my Engineering and Information Technology background to add value to organization
- Passionate about people, technology, and design
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Monica
Hoo+Miami,
Florida
Work Experience
Computer
Skills Language
Skills Education
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Work
Experience: |
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03/04-present Miami-Dade County/Government Information Services-Online
Miami, Florida
Senior Web Designer
- Developed strategic plan to improve operational effectiveness as measured against customer satisfaction and cost structure
- Project manager for all major division projects. Institute plans and controls to ensure the success of division deliverables to County Manager
- Responsible for implementation of WebTrends metrics analysis tool in Miami-Dade County to better assess the needs of our online users and give added value to our clients
- Design websites and applications for various government clients. Integrate concepts such as Usability, Accessibility, and Customer Service into all projects
- Create documentation for major division portal and application development projects
- Web Consultant for both Miami-Dade County’s Department of Transit and Office of Strategic Business Management. Responsible for fulfilling all web needs. Providing web interface designs as well as guidance on all web related projects
- Member of the Peoples' Transportation Plan Marketing Task Force Committee where I serve as a technology advisor and aid the committee in developing effective marketing strategies
- Serve as emergency liaison in the Emergency Operations Center’s Public Information Office Work Room as Web Communications Support and 3-1-1 Information Liaison during elections and County emergencies
03/03-03/04
MK Tours, Inc.
Coral Gables, Florida
Media Design Manager
- Developed and executed a strategic marketing plan based on industry analysis, which identified, measured, and targeted specific markets for which I predicted the highest return on the MK Tours product line. In one year my strategy increased the company's profit by $4 million dollars and made the company’s brand more recognizable
- Managed vendor relations, communications, and internal customer service
- Streamlined the workflow of the creative department by implementing new organizational systems and controls for advertisement art requests, production, and delivery
- Managed the requisition, development, and approval of all art including but not limited to displays, posters, and magazines such as National Geographic and weekly publications in the following newspapers: Miami Herald–Travel Section, El Nuevo Herald–Travel Section, Sun-Sentinel–Travel Section, El Sentinel–Travel Section, El Nuevo Dia (Puerto Rico)
- Developed collaborative campaigns with TravelZoo.com, Barcelo Hotels, and Spirit Airlines
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10/02-03/03
Sonshine Communications
North Miami Beach, Florida
Web and Graphics Designer
- Created
web pages for different clients.
- Created
brochures/newsletters/posters/flyers/magazine ads/billboards/bus
wraps/promotional packaging for government and civilian
clients.
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10/01-04/02
Nova Southeastern University
Fort Lauderdale, Florida
Web Media Specialist
- Created
web pages for different colleges and departments on and
of campus.
- Created
promotional CDs for The School of Psychology and The School
of Medicine.
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10/99-10/01
Next Technology Consulting, Inc.
Miami, Florida
New Media Specialist
- Managed customer expectations and client relationships, developed B2B solutions to satisfy client needs, created and executed projects, and measured its benefits
- Created websites for national and international clients such as AutoNation and MSI Music
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10/98-03/99
Hillel Foundation of University of Florida
Gainesville, Florida
Media Specialist
- Maintained
Hillel's website and created student activities bulletins
on weekly basis for print.
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10/96-09/98
Discovery Channel- Latin America
Miami, Florida
Internal Systems Support /Broadcast Operator
- Maintained and monitored 21 digital programming feeds and related hardware
- Responsible for quality control and preparation of all on-air scheduled and interstitial programming. At the time, the broadcast facility was the largest digital transmission center of its kind, integrating technologies such as Phillips Saturn and Venus uplink system, Hewlett-Packard Media Stream, Louth Automation, and Sony Digibetas.
- Provided 1st level support to a 340 person facility and other international offices using the Remedy System as well as providing assistance via telephone. Participated in the planning and execution of facility wide expansions, upgrades and system implementations
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| Computer
Skills: |
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- 360
Virtual Reality Studio
- Adobe
Illustrator
- Adobe
Photoshop
- Quark
Express
- Dual
Platform: Mac/PC
- Geographic Information System (GIS)
- AJAX
- CSS
- HTML/DHTML
- Java
- JavaScript
- PHP
- Perl
- SMIL
- XML
- Lotus QuickPlace
- Microsoft
Office
- Microsoft
Visio
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- Microsoft
Project
- Microsoft Sharepoint
- Adobe LightRoom
- Adobe Director (Lingo)
- Adobe
Dreamweaver
- Adobe
Fireworks
- Adobe
Flash (ActionScript)
- ProTools
- Sound
Forge
- IBM Interwoven Enterprise Content Management System
- PeopleSoft
- WebSphere
- WebTrends
- Cognos
- SPSS
- ActiveStrategy Enterprise (ASE) Scorecard Software
- Social Media Development and Analytics Tools
- Vovici Survey Software
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Language
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- Fluent
in English and Spanish. Working knowledge of French.
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Education: |
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Florida International University
- Masters, Public Administration 2012 (expected)
- Certificates in International Business, Public Management, and Homeland Security and Emergency Management
University of Miami
- Certificate in Project Management 2009
- Certificate in Creative Writing 2009
Florida International University
- Certificate in Advanced Project Management 2005 – 2006.
- Certificate in Leadership 2006
- Certificate in Geographical Information Systems 2005
- Four years of Civil/Environmental Engineering study, fully funded by the National Science Foundation 1993 – 1997.
- Practical experience in the areas of Civil Engineering, Broadcast Engineering, Environmental Engineering, Biomedical Engineering, and Marine Biology.
New Horizons Computer Learning Centers
- Certificate in Project Management (2005), IT Business Analyst (2005)
Art Institute of Fort Lauderdale
- Bachelor of Science, Multimedia and Web Design 1999 – 2003
- Activities and Societies: Cum Laude, AIFL Alumni Network
Miami Coral Park Senior High School
- Diploma, Engineering Magnet Program 1991 – 1995
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